Artists In Focus
A project with art at its heart. Designed as a gallery, SO/ Paris shines a new light on Parisian fashion, art, architecture and avant-garde design: uniforms have been designed by Guillaume Henry. Iconic art features throughout the hotel, from Neïl Beiloufa in the lobby, Thomas Fougeirol in the bedrooms to Alice Guittard and Elsa Sahal in the Spa.
The Fine Arts in SO/ Paris
SO/Paris offers an exquisite immersion into contemporary and experiential art. 122 works of art are scattered throughout the hotel. From special commissions by Neil Beloufa and Olafur Eliasson to works from flagship collections by Thomas Fougeirol, Elsa Sahal and Alice Guittard.
Introducing The Artists
- The Paris Lighthouse, 2021
Coloured resin, recycled cardboard packaging and LEDs on a metal structure 3 metres in diameter
On entering the magnificent lobby of SO/ Paris, guests are immediately captivated by the illuminated tondo specially commissioned from Neil Beloufa, an internationally recognized French artist whose works have been exhibited at MoMA in New York and at the Centre Pompidou and Palais de Tokyo in Paris.
This luminous piece in resin depicts an arrangement of flowers, leaves and water in bold colors, with an aesthetic reminiscent of illustrated albums.The thick layer of resin hides further surprises, concealing all sorts of debris such as cardboard carrying-cases for beer, pizza boxes, packaging.
Here, Neil Beloufa is making an ironic comment on the ‘throwaway culture’ by integrating these items of rubbish into his work, and by doing so is suggesting a poetic solution to the recycling problem.
Lobby, rooms and suites, spa and meeting spaces
The architectural firm RDAI, represented by Denis Montel, was the mastermind behind the interior spaces.An entrance exhibiting the lines of a hypnotic emblem, a passageway of soaring columns like a futuristic temple. Step into the lobby, and you get an immediate sense of the place: daring and unlike anything you’ve seen before. And then, you begin to notice the many details that firmly anchor the décor in classic Parisian architecture. This spectacular lobby honors its setting of riverside Paris. Every line and curve is intentional, coming together to create a world that is familiar yet novel.
The upstairs guest rooms are the embodiment of understated elegance. Here, the view is the star. Open the door to a deliberately sombre corridor in cognac and coffee tones, which sets the stage for your discovery of an urban landscape framed by oversized windows. This approach makes the panoramic vista all the more dazzling
Uniform/vestiaire – Staff
Designed by Guillaume Henry, rising fashion star and Artistic Director of fashion house Patou, the uniforms of SO/ Paris are fresh and charming, created for people on the move. Henry drew his inspiration from the cinematic universe of Wes Anderson, the Louis de Funès film The Little Bather, and the Kodakettes, to create a uniform that is both comfortable and fun.
Here, omnipresent within this hotel between the Seine river and the Arsenal basin, water is referenced everywhere, via oilskins, denims and striped sailor sweaters. Unheard of for the hospitality world, mesh appears on uniforms. There are also very Parisian references such as fitted blazers and faille puffball skirts.
Guillaume Henry has also designed the hotel’s emblem, which is reproducible in embroidery, around themes of the lighthouse, the Fresnel lens and the sea’s waves.
The Seeing City
The Seeing City
Permanent art installation
Copyright ©The Seeing City, 2022, Studio Other Spaces – Olafur Eliasson and Sebastian Behmann
The Seeing City, an immersive installation conceived by Studio Other Spaces, Olafur Eliasson and Sebastian Behmann, has transformed the bay windows of the restaurant and bar facades, situated on the 15th and 16th floors, into a machine to expand the mind.
On the 15th floor, a horizontal plane mirror duplicates the scenery, inverting the viewer’s perception. The mirrored ceiling continues this effect from the exterior of the restaurant to its interior, across a wall of glass.
On the 16th floor, a series of kaleidoscope boxes edging the façade reflect the heavens, transporting fragmented and reassembled images of the surrounding sky into the interior. Created by artist Ólafur Elíasson, cofounder of the Other Spaces Studio, these immersive works make a direct appeal to the senses. Unique and inexhaustible, they alter with the light, the seasons and the weather conditions.
Get in touch if you want to come and view the artwork.
- Photograms, 2021
Gelatin silver colour print in a Plexiglas box 40 x 30 cm (each)
SO/ Paris has commissioned artist Thomas Fougeirol to create a group of 113 unique photograms and five photomontages for the bedrooms and suites. These are inspired by his strolls along the Seine, from the Sully Morland neighbourhood to the Trocadero.
Fougeirol has created a giant urban inventory scattered around the private areas of the hotel, using his keen sense of colour and kaleidoscopic montages to create a powerful ensemble.
- Lisa, 2021
Polychrome marble 55 x 38 x 2 cm
- Jambe, 2021
Polychrome marble 55 x 38 x 2 cm
For the spa booths of the SO/Paris Hotel, Alice Guittard created two artworks in polychrome marble marquetry: a bust and a leg, two representations of women who appear as fragmented by a photographic framing, meticulously cut into the raw material.
- Isadora, 2015
Céramique émaillée 33 x 25 x 42 cm
The sculpture « Isadora » presented in the spa of the SO/Paris Hotel is part of a series entitled «Pole dance», a set of female sculptures with fragmented limbs, playing with the laws of gravity on their vertical metal bars. This artwork, installed in the entrance of the spa, evokes dancer Isadora Duncan (1877-1927) and takes up the spirit of Auguste Rodin’s iconic Iris, Messenger of the Gods (circa 1895), freeing it from its codes, also through humour.
SO/ PARIS x LOUIS-GABRIEL NOUCHI
The recently opened flagship SO/ opens its doors to the young Parisian designer Louis-Gabriel Nouchi, rising start of the French fashion word.